The New Reclosable Screw-Top Aluminum Bottle For Your Beer

In today’s consumer products marketplace, brands are constantly searching new ways to revitalize their image and stand out on the shelf. Beverage industry has taken the beverage packaging to a whole new level with a full range of aluminum bottles.

Anheuser-Busch InBev NV (ABI) was the first brewer to launch a reclosable screw-top aluminum bottle for their beverage, the Bud Light Platinum. They hand-picked Bud Light Platinum as “Platinum has been able to elevate the premium light beer category with its blend of image and flavor, and we believe it will do the same to for the perception of aluminum bottles”, said Rob McCarthy, vice president of Bud Light.

Using an impact-extruded packaging technology, the aluminum packaging is environmentally friendly, being 100% recyclable. Seamless aluminum finish also adds to premium allure. Consumers think the bottle is “more premium, more refreshing,” Paul Chibe, vice president U.S. marketing for AB InBev.

Features such as chill-retention, re-sealability, and durability are some of the reasons why there is a growing number of beverage marketers looking for the “cool factor” in order to make a lasting impression on potential customers. The design of the Bud Light Platinum aluminum bottle – which features a twist-off cap – provides for a tool-less opening. The new bottle is also more than 50% stronger than a standard aluminum can and helps the beer get colder faster. “The new reclosable bottle continues our long tradition of innovative packaging that delivers the freshest, coldest, best-tasting beer possible,” said Pat McGauley, vice president of innovation for Anheuser-Busch.

The new bottle uses less aluminum than traditional cans, said Luiz Edmond, the brewer’s North American president, and the packaging invites drinkers to play with the screw-top, which male drinkers like, he said, with a discreet flag saying “trust me, I like it” on the bottle neck.

AB InBev’s initiative to introduce the new aluminum packaging for a more expensive and stronger variant of beer was part of a strategic plan to bring Budweiser and Bud Light back to life. The brand has about 21 percent of the U.S. beer market, with its next closest competitor Coors Light accounting for about 8 percent. AB InBev competes with SABMiller Plc (SAB) and Molson Coors Brewing Co.’s joint venture MillerCoors in the U.S, according to Bloomberg.

Shanghai Metal Corporation is a leader in Aluminum sheets / Aluminum plates manufacturing with various worldwide applications. We pride ourselves in excellent quality products with competitive pricing and prompt delivery. Our group of competent engineers develops and improves our products using specially design and advanced equipment to meet the special needs to our clients. To learn more about our metal products, please visit our website. Please also follow us on Twitter, Facebook and LinkedIn. Try also our new mobile application by scanning the QR code below.

You can also read more articles by our team at SMC:

GIVE A LOOK OF LUXURY TO YOUR BEAUTY PACKAGE

LIQUID PACKAGING MADE FAMOUS BY A WATCH COMPANY

5 MODERN INNOVATIVE PACKAGING CONCEPTS

WORLD’S MOST ICONIC SPORTING VENUES UTILIZE ALUMINUM TO PORTRAY MODERN FEEL

FOR OUR SWEDISH READERS: TRÖTT? ANVÄND RULLTRAPPAN!

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ALUMINUM ENSURES SMOOTH SAILING AT SEA

FOR OUR BRAZILIAN READERS: ANÁLISE DO SETOR DE ALUMÍNIO NO BRASIL

THE TRUTH IS REVEALED ABOUT THE HEALTH CONCERNS ASSOCIATED WITH ALUMINUM COOKWARE

FULL-METAL DRESS STRUCK BY LIGHTNING

THE EXOTIC TITANIUM BICYCLE

CORK OR SCREW CAP FOR YOUR WINE BOTTLE?

MIX OF ICE AND ALUMINUM AS ROCKET FUEL

FOOD TRUCKS INDUSTRY SWITCHING FROM CHEESEBURGERS AND FRIES TO LETTUCE WRAPS AND KALE CHIPS

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FOR OUR CHINESE READERS: 日本不锈钢产业进口

Source: cclcontainer.com, Bloomberg.com

Pictures: theshelbyreport.com, packworld.com, news.yahoo.com, foodandbeveragepackaging.com

Camilla G.//SMC Editor

Give A Look of Luxury To Your Beauty Package

Today’s beauty business appeals for metals to packaging components to make the most impact. To add a look of luxury and an opportunity to communicate brand identity, most beauty companies use metal components of aluminum used as shells, caps, collars, ferrules and other decorative accents. Aerosol cans, bottles, jars and tins can also resort to aluminum as a strong, resilient material.

The most attractive and powerful packages use today what it is called anodized aluminum. Anodized aluminum is an aluminum sheet exposed to an electrolytic passivation process that imparts a tough, hard-wearing protective finish on its surface. During anodizing, the surface of the metal is converted to its oxide. The oxide layers are receptive to any color dye and are extremely wear, corrosion and heat resistant, FDA approved, won’t peel or delaminate. This process gives a metallic look to the package. “Anodizing is a treatment of the surface, which gets very hard and can be colored in almost any imaginable color—matte or shiny. The color is inside the anodizing layer, thus can never wear off. And it still keeps the metallic look in all colors,” said Boris Schafer, director of Seidel’s customer relations in New York.

Body & Beauty Works shiny cap made of anodized aluminum

“The advantage of aluminum is the fact that it can be anodized,” said Schafer. Aluminum cannot be plated, but can be anodized or lacquered to achieve different colors and finishes, which is an advantage over plastic.  “A wide variety of finishes can be applied to anodized aluminum”, according to Aviva Himoff, president of Préface Deux.

Men’s fragrance “Kenneth Cole Black” introducing a new popular simple shape

The anodizing aluminum package has been helping the world’s most trusted brands elevate their packaging to new levels. The men’s line fragrance “Kenneth Cole Black” launched by Kenneth Cole is a good example of the simple shapes that are now popular, noted Eric Bigotte, executive vice president at Axilone USA. The cap uses anodized aluminum, giving a shiny, deep black finish to perfectly match the black glass bottle of the new men’s fragrance. To provide the lightweight aluminum with a more substantial feel, the cap, which includes a PP insert, was assembled with a weight. Black is available in 50-ml and 100-ml sizes, but the cap was produced in only one size and two different sized inserts provide a snug fit on each bottle.

Shanghai Metal Corporation is a leader in anodized aluminum sheet manufacturing with various worldwide applications. To know more about our products, please visit our website. Please also follow us on Twitter, Facebook and LinkedIn. Try also our new mobile application by scanning the QR code below.

You can also read more articles by our team at SMC:

LIQUID PACKAGING MADE FAMOUS BY A WATCH COMPANY

5 MODERN INNOVATIVE PACKAGING CONCEPTS

WORLD’S MOST ICONIC SPORTING VENUES UTILIZE ALUMINUM TO PORTRAY MODERN FEEL

FOR OUR SWEDISH READERS: TRÖTT? ANVÄND RULLTRAPPAN!

TIRED? USE THE ESCALATOR!

ALUMINUM ENSURES SMOOTH SAILING AT SEA

FOR OUR BRAZILIAN READERS: ANÁLISE DO SETOR DE ALUMÍNIO NO BRASIL

THE TRUTH IS REVEALED ABOUT THE HEALTH CONCERNS ASSOCIATED WITH ALUMINUM COOKWARE

FULL-METAL DRESS STRUCK BY LIGHTNING

THE EXOTIC TITANIUM BICYCLE

CORK OR SCREW CAP FOR YOUR WINE BOTTLE?

MIX OF ICE AND ALUMINUM AS ROCKET FUEL

FOOD TRUCKS INDUSTRY SWITCHING FROM CHEESEBURGERS AND FRIES TO LETTUCE WRAPS AND KALE CHIPS

AVIATION MADE POSSIBLE BY LIGHT WEIGHT ALUMINUM: A BRIEF HISTORY

2015 LUXURY VEHICLES EMPHASIZE ALUMINUM COMPONENTS

IN ECONOMIC TURMOIL, ENVIRONMENT REMAINS KEY

ICONIC ALUMINUM ROOFING AROUND THE WORLD

FOR OUR CHINESE READERS: 日本不锈钢产业进口

Source: Anomatic.com, beautypackaging.com

Pictures: Anomatic.com, beautypackaging.com

Camilla G.//SMC Editor

5 Modern Innovative Packaging Concepts

Flexible packaging can now been seen in nearly all consumer products across the board because it provides the durability, transportability, and convenience that buyers are seeking out. Pouches, bags, and tubes come in an endless variety of shapes, sizes, and features such as stand up capabilities and resealable options. In fact, demand for pouches in the US is projected to increase 4.6 percent per year to 9.4 billion dollars in 2018, according to a new study from The Freedonia Group. By incorporating flexible packaging materials for their products, brands will be able to differentiate themselves from the rest of the market and cut transportation costs and material usage in hopes of increasing operating profits. Aluminum plays a vital role in the flexible packaging sector because it is light weight, strong, and has the ability to keep contents fresher for longer. We took a deeper look into 5 clever concepts in modern packaging: 

This two part beer crate consists of a carrying case with classic plastic handles and an aluminum base with a separate 12 bottles beer holder. The aluminum used is lightweight enough to not add much added mass and the sturdy handles allow customers to carry the case more easily.

Boring milk containers can be replaced by this innovative packaging idea. The visually appealing jug is lined with aluminum to keep the milk cold and fresher for longer. The packaging is the same dimensions as a 2 liter milk carton making it a smooth transition for customers.

Delhaize soup brings to life the principle ingredient through photo-realistic images. The packaging is not only eye-catching but allows consumers to indulge even for those with an on-the-go lifestyle. The aluminum lining creates a barrier between the contents and outside label making it safe for people to hold even when the soup is extremely hot.

Affordability and convenience were the main ideas behind offering wine by the glass in tubes. Research showed that 88% of experts acknowledge that consumers are demanding more interesting wine by the glass and are willing to spend more to have a glass of wine, rather than a bottle.

Shepherd’s Purse artisan cheeses are kept fresh in aluminum foil that can easily be resealed and disposed of once finished making it a great appetizer to bring to parties. The brand was able to cut costs by reducing the packaging material used by sticking to aluminum foil.

Shanghai Metal Corporation understands the potential in the packaging industry and offers a wide array of aluminum foil for flexible packaging. We are committed to providing value-added quality products with competitive pricing and prompt delivery. View more information on this product and more at our website here. Be sure to join the conversation in our LinkedIn Group, Facebook, and Twitter. 

Sources: The Freedobia Group and Packaging World

By: Kristie K. // SMC Editor

Aluminum Industry Analysis in Brazil

Growing demand for aluminum in Brazil is powered by the packaging, transportation and construction industries. Aluminum foil is used in flexible packaging and many consumer products are making the transition in packaging material, leading to greater demand across the world.  Increases in demand for transportation and construction needs are powered by the 2014 World Cup and the Rio 2016 Summer Olympics, where extrusion-related programs include stadiums and airports. The Brazilian Aluminum Association (ABAL) technical director Arton Filletti says “We also see great potential for extrusions in other modes of people transport, such as railways, urban surface trains and subways.” He also sees potential in the shipping and offshore industry.

Four industries account for three quarters of aluminum consumption in Brazil.

 

Aluminum is on the rise in the auto industry and has plenty of room for growth in Brazil. In 2013, vehicles produced domestically have average aluminum content per vehicle at around 110 pounds. In leading markets such as the U.S. and Europe, average aluminum content per vehicle exceeds 300 pounds. Inovar Auto is a government program established to boost vehicle technology innovation should raise demand by the industry as well as tax breaks for cars that reach a set level of energy efficiency. Demand should increase for aluminum since it is known to make cars lighter and run more efficiently.

Rio de Janeiro’s Olympic Park will be located next to the water’s edge in the Barra area of the the city and is set to be used in the 2016 Summer Olympics.

Brazil dropped to 8^th from 6^th largest producer globally as production of primary aluminum fell 9.2%. The main barrier is poor competitiveness in the cost of electricity. Last year, Brazil dropped to 8^th from 6^th largest producer globally.  The loss of competitiveness will mean that Brazil will have to become a net importer of aluminum. The People’s Republic of China remains at the top of the list and Shanghai Metal Corporations is a leading manufacturer in Aluminum sheets and plates committed to providing value-added quality products with competitive pricing and prompt delivery. Our group of competent engineers develops and improves our products using specially design and advanced equipment to meet the special needs to our clients. To find out more about our wide variety of products check out our website here.

Sources: The Brazilian Aluminum Association (ABAL), Bain & Company